Another matter entirely
Meaning
This phrase is used to declare that a topic or issue is completely separate and unrelated to what was just discussed, often implying it requires a different approach or consideration.
Origin
The phrase "another matter entirely" doesn't spring from a dramatic historical event or a quirky cultural practice. Instead, it's a testament to the power of simple, direct language to convey a sharp distinction. English speakers have long used "another matter" to signify a separate topic, but it was the punchy addition of "entirely" that elevated it into a definitive statement. This simple adverb, amplifying the separation, turns a mild observation into an emphatic declaration—a clear linguistic boundary marker that tells listeners, in no uncertain terms, to change gears. It's a natural evolution, born from the everyday need to swiftly redirect conversations and compartmentalize issues, allowing us to neatly separate one complex thought from the next.
Examples
- We can discuss the budget cuts, but whether we should fire staff is another matter entirely.
- Her political views are one thing; her professional competence is another matter entirely.