Don't throw good money after bad
Meaning
It means to avoid wasting more money on an investment or project that has already proven unsuccessful and is unlikely to improve.
Origin
The agony of a losing bet or a failed investment has plagued humanity since the dawn of commerce. This stark realization, that sometimes the wisest move is to simply cut your losses, solidified into the English phrase "don't throw good money after bad" by the early 18th century. Jonathan Swift, the sharp-witted satirist, is often credited with one of its earliest clear uses in his 1707 essay, perfectly capturing the human tendency to double down on a bad decision. It’s a timeless warning, reflecting the quiet despair of pouring precious resources into a project that’s already proven itself a bottomless pit, urging us to recognize when it’s time to stop digging.
Examples
- After spending thousands on repairs, he decided not to throw good money after bad and finally sold the broken-down car.
- The marketing team advised the CEO not to throw good money after bad by continuing the failing ad campaign, suggesting they pivot instead.