Face time
Meaning
Face time refers to the act of spending time interacting with someone in person, rather than communicating virtually.
Origin
Before the digital age, nearly all professional and personal interactions happened "face-to-face." There was no need for a special term to distinguish it; it was simply how things were done. But as telephones, then email, and eventually video conferencing became ubiquitous, the act of physically being present with someone became less common—and therefore, more valued. The term "face time" emerged in the late 20th century, particularly within corporate culture, to emphasize the unique importance and irreplaceable nature of direct, in-person communication. It became a strategic asset, a way to build rapport, influence decisions, and show dedication in an increasingly virtual world.
Examples
- Our team always tries to schedule some face time during conferences to strengthen our working relationships.
- Despite the convenience of video calls, many managers still believe that regular face time with employees is crucial for morale.