Wordxplr

The meaning and origin of interesting English phrases

Push the button

Meaning

To initiate an action or process, often one with significant or irreversible consequences.

Origin

The phrase truly gained its metaphorical power in the 20th century, becoming synonymous with the decisive moment of initiating a complex, often high-stakes operation. Its most potent imagery stems from the Cold War era, where the 'button' transformed from a simple mechanical switch into a symbol of ultimate power and irreversible consequence—specifically, the launch button for nuclear missiles. This menacing red switch, often depicted in doomsday scenarios, imbued the simple act of 'pushing the button' with immense gravity, representing the final, critical decision that would unleash a chain of events far beyond immediate control, shaping its modern use for any momentous, non-negotiable action.

Examples

  • After weeks of planning, the CEO finally decided it was time to push the button on the new marketing campaign.
  • The astronaut knew that once he pushed the button, there was no turning back from the mission.
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