Star power
Meaning
The immense ability of a famous or charismatic individual to attract attention, generate enthusiasm, or influence public opinion and commercial success.
Origin
The notion of a 'star' as a leading performer shone brightly long before the silver screen, with actors and singers being called stars of the stage from the 17th century. However, it was the dawn of Hollywood's Golden Age in the early 20th century that truly forged 'star power' into a tangible, economic force. Studios meticulously cultivated glamorous personas, transforming actors into larger-than-life idols whose very presence could guarantee box office success, sell magazines, and influence trends. This new era didn't just have stars; it had 'star power'—the magnetic, bankable ability of a celebrity to captivate the masses and drive revenue, making them the ultimate asset in the burgeoning entertainment industry.
Examples
- The studio is banking on the lead actor's undeniable star power to guarantee the film's success at the box office.
- Even decades after her peak, the singer's enduring star power allows her to sell out concerts around the world.